FREE SHIPPING on orders over $75

Not Sorry Blog

Blog Menu

Meet our Summer Intern

Meet our Summer Intern

This summer marks the first time in Not Sorry Apparel’s history that we've had an intern. Having the privilege to teach someone the ins and outs of Detroit’s fashion biz has been so rewarding & fun. Not only has this experience has given us more confidence in our organizational process but also it has been enlightening to get a different perspective on our business. Get to know Victoria Asmus, our awesome, intelligent rockstar intern who has been a great addition to our team!

Where do you go to school?

I’m a senior at Central Michigan University

What are you studying?

Fashion Merchandising and German

What made you decide to pursue a fashion degree?

When I was in high school and thinking about what I wanted to go to college for, I thought a lot about what I loved growing up and I kept coming back to clothing and fashion. After doing some research about the plausibility of actually majoring in fashion, I decided to go for it and am still in love with it.

How would you describe your style?

Yikes this question always stumps me. On the daily the answer is definitely comfy and only vaguely cute, but when I have places to be, I would say kind of a 90s inspired minimalist vibe. I wear lots of solids and adore my six million pairs of ripped jeans.

What do you want to do after you graduate college?

I actually have to start thinking about this now because it’s only eight months away! Ideally, I want to go back to school to get my masters in sustainable fashion and then go to work for a fashion company that has a strong focus on sustainability and make a difference in an industry that is as harmful as the fashion industry is.

What have you learned during your internship at Not Sorry Apparel?

WOW. Where do I even begin with this one. Working for this company has been one of the most amazing experiences ever, I could not have asked for a better opportunity. I have learned so much about what it takes to run a small business, especially organizational things, like creating various documents with resources and information for the company, and the importance of paying attention to the details. I also came to appreciate small businesses more because I got to see and participate in how much work and care goes into every garment produced and all of the effort on every ones part to keep the studio running smoothly. It has also been an amazing learning experience to be a part of a fully functional small team that fosters creativity in one another and continuously pushes everyone to be better.

What’s your favorite Not Sorry product?

This one’s easy! I am obsessed with the white toxic masculinity cropped tee. I literally think it’s the most amazing thing.

What are you most proud of accomplishing this summer?

As lame as it sounds, the answer to this question is balancing this internship and another job that I have. I had very little free time this summer, but I adore both of my jobs, so I was okay with that. It was a lot and it pushed my limits, but I did it.

Sustainable, Not Sorry: Creative, Waste-Reducing Practices & Techniques

Sustainable, Not Sorry: Creative, Waste-Reducing Practices & Techniques

While we’re known for the unapologetic attitude that is stitched into every fiber, Not Sorry Apparel is dedicated to creating sustainable solutions that limit environmental impact and serve a positive social purpose.

Here are some of the sustainable fashion practices that we use to keep our customers and the Earth feeling fresh AF.

Upcycling

Upcycling is the practice of transforming old into new again by using discarded materials or secondhand garments and transforming them into something of better quality and greater value. By reusing materials that already exist, we are saving energy, water, chemicals and other resources needed to make new materials.

Not Sorry Apparel uses deadstock fabric (fabric that is left over from mills and garment factories, or flawed fabrics), vintage clothing that we repurpose (commonly referred to as “reworked vintage”) or other unused materials. We create these transformations at our studio inside Ponyride Detroit.

We also accept donations from customers and run a clothing exchange program where customers can turn in their pre-loved garments in exchange for Not Sorry discounts and swag.

Zero-waste pattern cutting

Zero-waste is a design technique that eliminates textile waste at the design stage. It is estimated that 15% of textiles intended for clothing ends up on the cutting room floor. Instead of wasting those precious resources, we use those scraps and transform them into fun patches, quirky patterns, funky pockets and more!

Using zero-waste design and upcycling techniques, here are a few examples of how we take old garments or throwaway scraps and transform them into something new and exciting!