“Do Good, Not Sorry” 

This simple mantra underscores our mission at Not Sorry - do good things & leave the earth a better place. 

We are committed to continually evolving, learning and giving back through these guiding principles: 

> Transparency - sharing more of our processes and more of ourselves

> Authenticity - being true to ourselves and celebrating others for expressing their most authentic selves

> Expanding community initiatives - working strategically with other businesses & community partners to provide education, accessibility and resources in an equitable way

> Enhancement of processes, materials & sourcing - improving sustainability efforts & creating sustainable solutions

> Inclusivity - growing our diverse workforce & continuing our commitment to create for all shapes & sizes